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AD and Sorry Jaynari are putting their own spin on the formula. The former, an MC hailing from Compton, earned his street stripes as a Crip, pouring his life experiences into numerous mixtapes including 2015’s Blue.89 and 2013’s Project A, which netted the hit “Compton (featuring Eazy E)” that racked up 975,000 hits on YouTube. Jaynari cut his teeth elsewhere as part of the all-star production team League of Starz, pivotal in the jerk movement (his first big credit was on New Boyz’s triple-platinum single “Tie Me Down (featuring Ray J) in 2010 and continuing on to build the current “Young California” sound, as well as Rich Homie Quan’s platinum-certified “Walkthrough” and Tyga’s smash “Faded (featuring Lil Wayne).”

Together, they’re ready to take their sound and style to a different stratum. “I’m a Crip from Compton but with the success I’ve been having, I’m dressing different, it’s less street than what I usually go for,” says AD, born Armand Douglas. “I’m getting money, I don’t live in the hood, I live in Hollywood, I drive a fucking Benz. I’m still with the hood but we’re going to the corporate side of the things, and take the music to the next level.”